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Social Media Specialist

Objectives

As a Social Media Specialist for the Dr. Nina Ellis-Hervey /@BeautifulBrwnBabyDol Brand, you will develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all @BeautifulBrwnBabyDol brands and products.

NOTE: An effective comprehensive social media strategy will manifest itself in the form of a “road map” that can be used by all brands/departments within a company to develop section specific tactics. This offers a certain level of autonomy and creates opportunities for creativity.

More specifically, you will serve as a content provider for our Instagram, Facebook, and Twitter pages (posting to each 3 times per day by way of the Buffer app for scheduling posts) including but not limited to:

Photos dedicated to fitness, natural hair, fashion, holistic healthy living, psychology and education.
- Photos will be provided by BeautifulBrwnBabyDol through a Google Drive and Flickr account, but the specialist should also take pictures of various approved subjects for postings.
- Specialist may also use royalty free/stock photos
Motivational sayings or quotes (taken from Dr. Nina’s established YouTube or by other direct means from her).
Stories related to fitness, natural hair, fashion, holistic healthy living and education.
Videos related to the brand and its content.
Other content relevant to the brand.
Post specific items sent from Dr. Nina Ellis-Hervey within 8 hours of instruction or by specific time given.
Photos and video clips supporting recap videos, blogs or marketing posts of Dr. Nina

NOTE: Dr. Nina will also post alongside the efforts of the specialist.

Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
Work with all BeautifulBrwnBabyDol and Dr. Nina brands to explore and identify ways to integrate social media into business strategies and marketing campaigns

NOTE: This is where internal communication skills and the ability to adapt come in. The ideal candidate will have a proven track record of working with administrators and executive level management to coordinate projects.

Experience Requirements

BS/BA degree (or currently earning) from an accredited college or university and 2-4 years experience in advertising, communications, marketing, journalism or public relations, business and psychology (or related field) 
Excellent written and verbal communication skills
Knowledge of graphic design best practices and principles for both print and web projects (or willingness to learn).
Ability to make use of the Dr. Nina brand journal and canva graphics to plan and execute social media postings.
Ability to download preferred photo editing tools such as Facetune 2 and PicMonkey (etc).
Ability to work independently and as a member of a team
Aptitude to develop and maintain strong working relationships with both internal and external stakeholders 
A solid understanding of ethical search engine optimization techniques 
Exceptional leadership capabilities and strong interpersonal skills
Extremely strong communication and presentation skills
Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software)
Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, Buffer, HootSuite, TweetDeck, and/or Social Mention.
Experience with creating and identifying quality social media content related to (fitness, healthy lifestyles, natural hair and education, etc.] is preferred
Experience developing and launching email and text messaging campaigns preferred
Ability to work effectively under deadlines and juggle several assignments simultaneously
Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required
Ability to take constructive criticism and provide it in a structured and respectful manner.
Data, analytics, and metrics oriented

COmpensation

To be discussed with Dr. Nina Ellis-Hervey as there will be a trial period.

Other Specific Rules

The specialist is to abide by the following:

No sharing of social media passwords of BeautifulBrwnBabyDol to ANYONE.
No use of brand assets, platforms and platform assistants (i.e. Canva, Buffer, PicMonkey etc.) for personal gain/use.
No use of non-brand specific colors, themes or materials.
No posting of negative or self-serving information.
All postings should be related to the brand and should not be related to any other business (etc.) unless relevant to the brand.
No “high-jacking” (stealing of accounts and using for personal gain, spreading of rumors or defamation of character) of accounts with understanding that Dr. Nina Ellis-Hervey and BeautifulBrwnBabyDol LLC will seek legal recourse.
2 weeks notice if resigning position.
Agree to abide by all of the above terms.