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Social Media Specialist


As a Social Media Specialist for the Dr. Nina Ellis-Hervey /@BeautifulBrwnBabyDol Brand, you will develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all @BeautifulBrwnBabyDol brands and products.

NOTE: An effective comprehensive social media strategy will manifest itself in the form of a “road map” that can be used by all brands/departments within a company to develop section specific tactics. This offers a certain level of autonomy and creates opportunities for creativity.

More specifically, you will serve as a content provider for our Instagram, Facebook, and Twitter pages (posting to each 3 times per day by way of the Buffer app for scheduling posts) including but not limited to:

  • Photos dedicated to fitness, natural hair, fashion, holistic healthy living, psychology and education.
    • Photos will be provided by BeautifulBrwnBabyDol through a Google Drive and Flickr account, but the specialist should also take pictures of various approved subjects for postings.
    • Specialist may also use royalty free/stock photos
  • Motivational sayings or quotes (taken from Dr. Nina’s established YouTube or by other direct means from her).
  • Stories related to fitness, natural hair, fashion, holistic healthy living and education.
  • Videos related to the brand and its content.
  • Other content relevant to the brand.
  • Post specific items sent from Dr. Nina Ellis-Hervey within 8 hours of instruction or by specific time given.
  • Photos and video clips supporting recap videos, blogs or marketing posts of Dr. Nina

NOTE: Dr. Nina will also post alongside the efforts of the specialist.

  • Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
  • Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
  • Work with all BeautifulBrwnBabyDol and Dr. Nina brands to explore and identify ways to integrate social media into business strategies and marketing campaigns

NOTE: This is where internal communication skills and the ability to adapt come in. The ideal candidate will have a proven track record of working with administrators and executive level management to coordinate projects.


Experience Requirements

  • BS/BA degree (or currently earning) from an accredited college or university and 2-4 years experience in advertising, communications, marketing, journalism or public relations, business and psychology (or related field)

  • Excellent written and verbal communication skills
  • Knowledge of graphic design best practices and principles for both print and web projects (or willingness to learn).
  • Ability to make use of the Dr. Nina brand journal and canva graphics to plan and execute social media postings.
  • Ability to download preferred photo editing tools such as Facetune 2 and PicMonkey (etc).
  • Ability to work independently and as a member of a team
  • Aptitude to develop and maintain strong working relationships with both internal and external stakeholders

  • A solid understanding of ethical search engine optimization techniques

  • Exceptional leadership capabilities and strong interpersonal skills
  • Extremely strong communication and presentation skills
  • Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software)
  • Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, Buffer, HootSuite, TweetDeck, and/or Social Mention.
  • Experience with creating and identifying quality social media content related to (fitness, healthy lifestyles, natural hair and education, etc.] is preferred
  • Experience developing and launching email and text messaging campaigns preferred
  • Ability to work effectively under deadlines and juggle several assignments simultaneously
  • Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required
  • Ability to take constructive criticism and provide it in a structured and respectful manner.
  • Data, analytics, and metrics oriented


To be discussed with Dr. Nina Ellis-Hervey as there will be a trial period.

Other Specific Rules

The specialist is to abide by the following:

  • No sharing of social media passwords of BeautifulBrwnBabyDol to ANYONE.
  • No use of brand assets, platforms and platform assistants (i.e. Canva, Buffer, PicMonkey etc.) for personal gain/use.
  • No use of non-brand specific colors, themes or materials.
  • No posting of negative or self-serving information.
  • All postings should be related to the brand and should not be related to any other business (etc.) unless relevant to the brand.
  • No “high-jacking” (stealing of accounts and using for personal gain, spreading of rumors or defamation of character) of accounts with understanding that Dr. Nina Ellis-Hervey and BeautifulBrwnBabyDol LLC will seek legal recourse.
  • 2 weeks notice if resigning position.
  • Agree to abide by all of the above terms.

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